Founded in Geneva in 1915, the Geneva Factory of Pencils was renamed Caran d'Ache by its director in 1924. This new name comes from the Turkish word "kara-tash", which means black rock, a reference to graphite.
After more than a century of knowledge, the brand is still adored by all the passionated artists out there. The products manufactured by Caran d'Ache have an innate quality stamp, making sure that every usage is extraordinary.